Are monkeys smarter than humans? In most ways no, but a new Yale study did indicate monkeys don't associate the quality of an object with the price of that object. The Yale students knew from a previous experiment that humans do see things with higher prices as better than things with lower prices. The experiment had monkeys purchasing things in a fake store to see if they choose the more expensive objects more. The monkeys did not chose the more expensive items.

I have to admit, As I was going through Science Daily I found articles with a lot more significance to society than this one has. For some reason, this article stood out among all of those. The title itself, "Unlike people, monkeys aren't fooled by expensive brands", made me ask a lot of questions. For example, I had to wonder, is this article saying monkeys are smarter than humans. as I finished reading the article I learned that, no, this article was not trying to say humans are not as smart as monkeys. The article was only talking about how monkeys might be able to judge products better with out basing the  quality of the object on the price. While reading, I thought to myself if a higher price makes a product seem of a higher quality. To me and I'm sure many other people it does, but if monkeys can choose products not based on price why can't humans. If humans could make decisions on what to buy with price out of the equation what would happen to our economy , and what brands would still even exist because I am sure there are many brands that depend largely on the income from their more high priced items that many consumers buy just because the price tag makes the items seem better to them.